Are you searching for how to take your business to the next level? Will you like to learn practical ways to grow your business using social media marketing?
In this post today, you will find practical insights on how to take your business to the next level using social media marketing. Before I show you how to do this, let me briefly throw a little light on what social media marketing is all about.
Social media marketing is simply a form of marketing that uses the social media (Facebook, Instagram, Twitter, Whatsapp, LinkedIn etc) to promote goods and services from a business or company to users online.
It has to do with you coming on social networks to tell people about what you produce or sell with the intention of having them patronize you.
Is there any benefit attached to such kind of marketing?
Of course. The benefits are so much that millions of people all over the world have embraced and are using it to grow their business on a daily basis.
From telecommunications networks to oil and gas companies, even day to day commodity producers like the beverage making companies, social media marketing have become the number one sales booster for several companies. As you read on, you will learn how to use it to also grow your own business without much efforts.
How To Use Social Media Marketing To Grow Your Business
Here is how to go about growing your business through social media marketing.
1. Decide On The Best Platform For Your Business
There are several social media platforms out there. A few popular ones includes: Facebook, Instagram, Whatsapp, Twitter, LinkedIn, Snapchat, Wechat, Telegram, Youtube etc.
You will have to decide on which among them is best for you and your business. A few things to put in mind while making that decision include: cost of paid reach, popularity and usage in your target location and audience.
For instance in Nigeria, you will get more result from your social media marketing if you use social media platforms like Facebook and Twitter than you would get if you used Snapchat and LinkedIn.
The reason is because over here in our country, those two platforms (Facebook and Twitter) are most commonly used social networks. Next to that is and then Instagram.
Do not just pick anyone randomly, take your time to do a research on which of them is best for you putting into considerations the things I mentioned earlier. That way, you will take advantage of the numerous opportunities the social media presents to rapidly grow your business.
2. Create Your Business Page
While it is true that you can use a personal account or profile to do social media marketing for your business, the results you will get out of it will be far lesser compared to what you would have gotten out of it if had created a business page for it.
This is because there are several limitations that comes along with individual accounts on different social media platforms. Limitations that are easily taken away with a business page.
Zeen's Automatic Middle Of Content Ad Feature
For instance on Facebook, you cannot run a paid ad using a post or contents from a personal profile. You can only do that from a page. Apart from that, there is no way to know the number of people that your contents have reached from a personal account on Facebook. You can only know that if you are using a Facebook page to post contents online.
So creating a business page for your company on different social media platforms is a must if you are actually serious about using social media marketing to grow your business.
3. Post Quality Contents
By quality contents here, I mean great quality images, texts and videos. Contents that are capable of encouraging user engagements. People can only Like, Share and Comment on posts from your business page if they are top notch.
Quality contents here also have to do with relevant stuffs, things your audience will be interested in or consider helpful.
4. Invest In Paid Ads
With the massive decline in organic reach since the beginning of 2018 on almost every social media platform there is out there, your only chance of reaching a large number of people with your contents on social networks is paid ads.
With paid ads, you will be able to reach any amount of people in any location in lesser time. You can set the number of days to run the ads, the gender and even the age groups to see it.
Unless you can come up with contents that are capable of going viral as soon as you post them online, you will have to invest seriously in paid ads in order to be able to achieve any meaningful results with your social media marketing.
From the moment your ads start running, you will start getting analytics from the social media platform you are using to run them. You will then be able to know who and who came in contact with them, the location, the number of times they were clicked on and so on.
5. Get Social Media Influencers To Talk About It
Social media influencers are people on social media with a very large following. They can be entrepreneurs, on air personalities (OAP), bloggers, digital marketers etc. They have a very strong influence online.
With several thousands to millions of fans on social networking platforms, they are capable of promoting your business and helping it reach heights you never even imagined.
6. Be Available Online.
If you must grow your business through social media marketing, it is very important for you to always make yourself available online to reply comments, answer questions and help customers sort out issues that may arise while they use your company’s products and services.
This will help people know you really care about them and not just their money. And with time, it will lead to more sales for your business.