Instagram came into the picture in 2011. It was when twitter was making waves. Buisness owners utilized the channel to promote their Buisness. It wasn’t until 2015 that Instagram came into limelight. Making it the most dominant platform on the internet.
Entrepreneurs switched sides to the trending channel that even when Instagram announced its newly built tool (Instagram Buisness accounts) Entrepreneurs were excited about it. The newly built Instagram Buisness had exciting and informative features which boosts engagement in the Buisness section.
The features of Buisness Account is limitless compared to private accounts. Making the decision to stick to a Private account could hurt your Buisness especially as a start-up. Only top brands have successfully pulled that off. This is because they are already established. They have gained millions of loyal customers.
For instance, if a company like Apple decide to go private on Instagram, their follow request will not decrease, it will only increase. This is because people will be curious as to the kind of content/latest release they want to post.
Everyone would want to be part of the first set to view it. Except you want to build a secret community/cliché, going private could only hurt your Buisness. Explore the following reasons why PRIVATE account will not favour your brand and why you should stick your Business account to PUBLIC:
• You could potentially annoy those who are enthusiastic and searching for you. • Limits engagement from non-followers • Prevents your posts from showing up in the explore page • Your Hash tags lead you nowhere. • You loose analytics and ability to run Instagram ads • Could be perceived as an over-hyped account.
ITS A PUT OFF
A Buisness that requires taking permission before you could enter to buy is an unrealistic one. It is likened to going to the an offline shop to get some goods. But rather than a seemingly open door, you are meant to take permission or request for entrance, before going in. And even after your request, you are yet made to hold on until it is approved. It is a huge put off and you could potentially annoy those that are enthusiastic and searching for you.
LIMITS ENGAGEMENT FROM NON FOLLOWERS Unless you are not looking to grow and expand on Instagram platform fast, this is worthy of note. When your account is on private, non- followers of your Buisness find it difficult to engage with your posts. It is only limited to your followers.
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This is a bad Buisness strategy. Because just your followers cannot get you the growth you desire in a short while. You don’t have to toil for a long time for an increased engagement when you can smartly gain your objective.
PREVENTS YOUR POSTS FROM SHOWING UP IN THE EXPLORE FEED When your account is on private, limitations are placed on your being discovered. You tend to loose your footing/grasp of the whole picture. Your Buisness page will not also make it at top search for Instagram businesses. This is because a heavy limitation is placed on private accounts. Since they opted out of Buisness account. This is bad for your Buisness. You miss out on a whole lot of informative Buisness tools Instagram provided to aid increased engagement.
YOUR HASHTAGS LEAD YOU NOWHERE
Hash tags on a private account is simply a dead end. This is because people who click on hash tags are directed to the profile of the tag user. Imagine clicking to find out its a private account. This is not good for a full packed engagement in Buisness.
YOU LOOSE ANALYTICS AND THE ABILITY TO RUN INSTAGRAM ADS When Instagram announced launch of its Buisness Profile, among the features that got entrepreneurs excited is the Ad Manager. This is the heart of Instagram Buisness growth. Running Ads is a feature meant for just Buisness accounts.
Individuals who take advantage of this feature, disguising it as a Buisness to gain popularity are penalized by Instagram. The Ad manager enable buisness owners the opportunity to advertise their brands for a fee. This they showcase using Instagram analytics (the way and how Instagram determines which feed to show you).
YOU COULD BE PERCIEVED AS AN OVER HYPED ACCOUNT Imagine an instagram onlooker(potential customer) who stumble upon your page to meet PRIVATE ACCOUNT. He/she is curious as to the kind of contents you will display. She decides to send a request. On acceptance, she realizes that your page is not special after all.
If unfortunately you are not creative in your contents, you could be percieved as having over-hyped your page indirectly duping your followers.
So the overall summary of this article is bothered on alienating your buisness from private profiling. That will not get you the increased exposure and engagement your Buisness require. Maintain a standard Buisness/Public profile on instagram and see yourself at the top in no distant time.