Most entrepreneurs confuse the Instagram feed Ad placement, with the Instagram story Ad. Since the Instagram Story witnesses over 200million visitors daily, the need to utilize the portal for an effective Ad placement need not be over-emphasized.
Since notable businesses witnessed a 50 percent increase in sales and a return in ad spent. People are rapidly utilizing the portal in effectively delivering their Ads. As the platform keep increasing daily. It is vital that entrepreneurs especially Start-ups are not left out. To effectively carry out an Instagram Story Ad, here are some tips to consider.
• Ensure your Ad placement is on Instagram STORY • Make your 15 seconds count • Create a compelling and concise message • Run video Ad • Endeavour to include sounds/Audio • Make your Call to Action (CTA) count. • Make sure to include your brand Logo • Use imagery and colours that represent your brand
ENSURE YOUR AD PLACEMENT IS ON INSTAGRAM STORY
This is a vital component of running an effective Story Ad. Create your Ad and ensure that it is placed on Instagram Story. In your Facebook business manager, create your Ad or select existing Ad. Once you are done, select placement. Click Instagram. Then Stories. Your Ad is set to run on Instagram Stories platform.
MAKE YOUR FIFTEEN SECONDS COUNT. Instagram Story for still pictures is not more than 5 seconds. While video does not exceed 15 seconds. This is a very short period to make an impression. So, you will have to be really creative to capture people’s attention. Otherwise they swipe over.
Making an impression in 15 seconds requires a an objective, a carefully thought out plan, and how to execute it. To get people glued to their screen/gain their attention, use a sharp video similar to what they are used to on Instagram. And watch engagements boosted on your Ad.
CREATE A COMPELLING, CLEAR AND CONCISE MESSAGE Getting people to swipe up on your Ad require creating a clear cut message that wont be boring. A compelling and brief message requires that you keep it short and holding the entire Ad message in a single picture/video.
Embed your text on the Ad, close to the Call action button. This is because people are used to Ads being shoved to their faces. So once they see a post captioned “sponsored” they quickly swipe over.
But whenthe text is close to the Call to action button, it takes their attention off your post being sponsored.
Zeen's Automatic Middle Of Content Ad Feature
USE CAROUSELFORMAT This is a new Instagram addition. This help you create and compile your entire Ad message and products in a single carousel. This gives your Ad a sort of leverage. Most Instagram users find it difficult to swipe and view other pictures. But with a carousel Ad, it is made easy.
MAKE YOUR CALL TO ACTION COUNT
This is the button you include in your Ads which indicate what you would like your audience to do after seeing your Ad. They include: • Learn more • Shop now • Call now • Message • Book now Whichever you include in your Ad, make sure it is boldly designed in a way that people will not strain their eyes to read.
INCLUDE YOUR BRAND LOGO This defines what your brand represents. People need to know who you are in order to buy from you. So getting them to swipe up on your Ad requires a tool of identity.
CHOOSE VIDEO AD OVER STORIES OVER PICTURE AD Record has it that videos are more effective in capturing the attention of people. This is because the brain is moved more by a moving object rather than a still one. If you want to increase your chances of having your Ad engaged, then give people a creative and entertaining video. Also there is a higher chance that a 15seconds video will produce results than a 5seconds Still image. Follow the recommended resolution for your Video/Picture Ad:
The recommended resolution is 1080 X 1920 pixels • Maintain an aspect ratio of 9:16 • Use either MP4 or MOV format • Maximum size allowed is 4GB • It should have a resolution of at least 720
ENDEAVOUR TO INCLUDE AUDIO/SOUNDS It is vital that you include sounds/audio in your Instagram video Ad. This is because sounds play a prominent role in getting the attention of a user towards your Ad. Apply a good music to get your engagement increased. People are moved by a nice sound. It livens the mood. Giving off a positive aura to your Ad.
USE SHARP IMAGERIES AND COLOURS Using dull colours in your Ads will not get you the engagement you require. As the quality and colour of images play a prominent role in your Ad swipe, using dominating colours on your Ads is the smart move to make.
Dull colours give off a down pessimistic mood. Everyday, millions of individuals troop into Instagram. Among those millions are people with depression and other mind related problems. They come on to Instagram to feel better. Placing a dull Ad before them will only make things worse. This will be a misrepresentation of your brand. So rather than dull, gritty images, opt for a quality, sharp coloured one.
You could be among the millions of entrepreneurs making sales daily. All it takes is a proper plan for your instagram Story Ads.